HSBC Golf League
In a country where every bank talks to everyone, HSBC wanted to create a lasting and meaningful relationship with the country's affluent segment.
Acumen is a New Delhi-based strategy-driven communication and design agency that helps brands with the thinking they need to achieve the results they want.
We believe that good design is more than what meets the eye. We measure our work by its creative effectiveness and how it helps our clients move the market. Our extensive analysis and strategic planning chops help us and our partners go beyond the brief.
Selected Work
Gangour
Gangour is one of the most beloved Indian restaurants in Dubai, known for its sweets and QSR experience. Having achieved success with their meld of Indian heritage and contemporary sensibilities, they now wanted that very ethos reflected in their brand, too.
Pair
Pair is a healthcare solutions brand for a modern and medically-aware India. With Acumen, they sought to create a brand identity that would convey their quality and trustworthiness without being too clinical about it.
YU Foods
YU Foods do packaged food differently. Their new-age packaged fare offers culinary staples that are fully free of preservatives and MSGs. YU reached out to Acumen for help with their packaging efforts.
TrucksUp
TrucksUp reached out to Acumen for a campaign that could help them build trust with India's trucking community—particularly with drivers, fleet owners, brokers, and SME businesses. Our first endeavour was to give them a brand strategy to develop an identity that would resonate with their audience. Inspiration came from the daily lives of the truckers themselves—the pocket where they store their earnings.