Acumen is an independent Communication and Branding agency helping brands come into their own - through simple and effective storytelling.
At Acumen, we catch the pulse of movement between what's worked before and what will work in the future to create an unmatched experience for brands. We're more into in-depth insights and strategic decision-making than getting by with trends.
SHWETA MALHOTRA - The force behind Acumen!
Self-taught artist and selfie-avoiding photographer Shweta founded Acumen as a one-stop shop for clients who were looking for designs that weren't hollow and strategies that weren't passionless.
Based out of New Delhi, Shweta holds a wide experience in strategic corporate communications- with one eye firmly on the visual arts. In her off-hours, Shweta can be seen on the campuses of India's most prestigious STEM institutes, better known as the IITs. There, she mentors aspiring photographers and sits on the jury at various exhibitions.
Beyond the studio walls, Shweta contributes to several organizations and individuals working to protect underprivileged children. A staunch opponent of micro-management, she empowers her teams to do their very best every day. Her vast experience and disciplined yet easygoing approach is the key force behind every Acumen project.
Brands
Our services
We arrive at ideas through effective brand strategy in pursuit of meaningful outcomes.
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Strategic Communication
Impactful communication solutions backed by research and efficient strategy.
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Campaigns
Captivating storytelling and content that speaks for itself and keeps your audience engaged.
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Social
Strong digital footprint that help amplify your brand’s message using various channels.
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Branding
Compelling and memorable brand identities and personas that stand out.
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Partnerships
Drive lasting and sound partnerships with potential synergies to achieve favourable outcomes.
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Marketing
Planning & execution of research-based marketing strategy to achieve specific business goals.